INOSPHIL Celebrates 10 Years of Healthy Cooking

INOS, A Homemaker's Best Friend 

Pots and pans? But its not just ordinary cookware. . . INOSPHIL is the only alternative for sturdy, top of the line cookware that allows frying without oil, grill without charcoal, and cooking with less or no water, thus retaining the nutrients of the food being cooked. The best! 

INOS cookware are made of surgical stainless steel with a five-ply bottom that allows even heat distribution and retention. INOS do not get rusty or corrodes even after years of use, hence you can be assured that the food cooked is free from toxins unlike those of  sub-standard cookware that peel or chip. This uniquely functional and durable cookware is manufactured by INNOSS Metal Co. Ltd. of Korea and China, which also produces quality cookware for the U.S.A

And best of all, INOS products do not cost  an arm and a leg. A set of five costs as much a  top cellphone model. Those who can't afford to buy a set can still purchase one or two items according to their needs. Inos is a good kitchen investment because of the health benefits it provide the family. Now INOSPHIL has even made it easier for housewives to acquire these cookware through its installment scheme through major credit cards like BDO, Metrobank, Visa and Mastercard.

Aptly, INOS starts its second decade with the resolute aim of continuing its thrust to improve Filipinos’ cooking with a high quality cookware that protects and promotes health. All INOS products come with a 25 year warranty. 


For inquiries, pls. call 636-0998 or 687-4960. You may also visit their offices at the 5th Floor, Cityland Shaw Tower, Mandaluyong City. 

The INOS Cookware Line

OP300 CLASSICO SERIES

1750-1 GIPFEL SERIES

INOS PAELLERA

INOS WOK

INOSPHIL @ 10: A Woman's Journey to Success 

"Ten years ago, I had a big dream... I want INOS to grow."

And that was the solemn vow made by Josephine G. Cunanan to herself from day 1.
 

From its humble beginnings, INOSPHIL Corporation which was established on March 1, 2001 has indeed grown---from their first office, a tiny room with two desks and a telephone---they now occupy three units at the Cityland Shaw Tower in Mandaluyong as their corporate offices. With only two staff to assist Chairman, Chang Kyu Kim and President/CEO, Josephine G. Cunanan, when they started, INOSPHIL  now have 26 employees at its employ, not to mention a sprawling warehouse in Marikina City, several delivery vehicles and hundreds of distributors nationwide.

But steering the company was not easy, Cunanan admits. A neophyte, the former media practitioner knew nothing about handling a business. “The first five years was particularly bad. We had stocks just sitting in the warehouse, not moving. Sales were slow, and it was at that point that I almost gave up,” Cunanan recalls. But because she believes that their products has superior quality, and the benefits they bring will change and improve the life of Filipino families for the better, Cunanan persevered.

When her business partner entrusted to her full rein of the company, Cunanan handled all aspects of the business. She took a crash course in accounting, bookkeeping and personnel management. Unfazed, she would even go to China (where they source their products), whenever problems in their shipment came up. She learned not just the ropes in importation but dealing with government red tape as well. And she had to learn fast, since she really wanted the company to fly.

“I felt responsible not only to my family, but the families of my employees. If the company folded up, they would lose their jobs. I did not want that to happen,” Cunanan said.

And so armed with this resolve, she worked harder. The former media practitioner, who couldn’t boil an egg, took up a culinary course. She also helped design some of their cookware. Eventually, she started coming out with her own recipes – healthy meals without oil. Last year, she published her own INOS cookbook that contains the various concoctions of the Inos culinary team.

When her staff could not handle all requests for cooking demos, she would conduct demos herself. Sales teams were created and deployed to all provinces and different parts of Metro Manila. Cunanan and her team had to work harder. When sales would dip in a particular area, she would call the attention of the concerned sales team. The company was on its way up.

Setbacks 

But the business again slumped after typhoon Ondoy devastated Metro Manila.

“I thought this time I would lose all,” Cunanan said. “All of our stocks were in our Marikina warehouse.”

When floodwaters were inches away from the warehouse, Cunanan and her staff stranded in their Mandaluyong office held hands and prayed. Miraculously, the warehouse and their products were spared, but rising up from the financial havoc wreaked by Ondoy was a frightful challenge. The economy was down, most businesses were on their knees. Many people lost their homes, belongings, some, their jobs. Cunanan knew it would be a long while before things return to normal.

To add to her misery, it was also during this time that her mother was diagnosed with cancer. “I felt that both my mother and the company were gasping for air, fighting for survival. I can work longer hours to keep the company afloat, but I felt helpless seeing my mother getting weaker. I wanted to help her fight the disease, but all I could do was see to it that she had the best medical care. I prayed that she be given more time. During those times, I never prayed more in my entire life.”

Although crushed by the weight of her problems, Cunanan had to show a brave front at the office. When she felt like crying, she would hide under her desk so that her staff would not see her weeping. Her husband and two young children gave her all the support, but Cunanan felt she was carrying the world on her shoulders.

And as things started looking up for Inosphil mid year last year, Cunanan's mother died in September 2010. Although grieving, Cunanan buried herself in work and thought of putting up an advertising agency, ADS101. She thought that since she'd be needing media and public relations services to fuel the company's expansion, she might as well have her own in-house agency.

“After what happened, I am certain nothing and no one can stop me now,” Cunanan said. “I've been through the worst. I can face any problem now.”

Safe and Healthy Cooking

In line with the company's campaign to promote healthy cooking, all of INOS' recipes do not contain oil. This is because INOS cookware allows frying without oil, cooking with less water or no water, grilling without charcoal, and baking without an oven. These qualities always leave people who witness their cooking demos amazed. It was their recipe to good health. It is also budget-friendly because its flat bottom has five layers that ensure even heat distribution. One needs only a minimum fire to cook, saving up on gas.

“I wanted homemakers to discover the joy and convenience of cooking the Inos way the way I do. Getting mothers to change their way of cooking was my biggest challenge,” Cunanan said. Her own family, composed of her husband Sonny and two daughters, benefited from the greaseless and no oil cooking, that’s why she wanted others to enjoy these benefits, too.

Choosing INOS cookware is choosing safe, healthy food. Unlike sub-standard cookware that peel or chip, INOS does not corrode, hence, one can be sure that the food cooked is free from toxins, and the natural taste and nutrients are preserved and retained. She also cited the disadvantages of cooking food on unhealthy cookware, especially those non-stick pans that are made of plastic. When the non-stick coating starts chipping away, the enamel contaminates the food during cooking and which is in turn ingested by your family as toxins.

Celebrating 10 Years

And now, the company that promotes healthy cooking celebrated its 10th anniversary at a thanksgiving party held recently at the Crowne Plaza Galleria Manila, Ortigas, INOSPHIL’s President and CEO Josephine Cunanan declared it as “A Celebration of Life.” Cunanan, bursting with pride, helped Chairman Chang Kyu Kim handing out awards and rewards to the people who worked and stood by INOS through the years. 

 

And as she looks towards another decade of providing Filipinos healthy cookware, she continues to dream...of making INOS a byword in every home.

INOS People in Action

Josephine G. Cunanan, the Shaker & Mover 

Chef Jo (right), in her chef's uniform

Ma'am Jo, in the thick of an INOS demo, at the Rotary Center.

The INOS staff doing their stuff.

Ma'am Jo (2nd from left), as she is fondly called by her staff, with some friends during an INOS sortie.