WOMEN’S JOURNAL 2012

WOMEN’S JOURNAL 2012:  STILL AT ITS BEST

WOMEN’S JOURNAL first came out on April 7, 1973, on a weekly basis, newsprint, at a cost of seventy-five centavos per issue. At the center of its work is its involvement in setting up a vehicle to represent and institutionalize la femme as prime mover of progress. Given the class consciousness of the era, WJ has become a sort of national propagandist for the female species.

Thirty-nine years later, WOMEN’S JOURNAL  now comes out with bright and attractive covers, jazzy layouts and catchy visuals, making it a monthly women’s  magazine,  all on coated pages, to watch out for and keep.

We’ve come a long, long way since then, and thanks to you, our loyal, dear, dear special friends, and readers.

            Significantly, WJ has broadened the definition of magazine publication to include every tiny part of the social fabric---medicine, law, politics, art, science, food, home furnishings, cosmetology, old styles, new fads, etc.---as something newsworthy. On this score, WJ has become as much an educator as a print medium. 

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WHAT MAKES WOMEN’S JOURNAL THE TOP MONTHLY WOMEN’S MAGAZINE IN TOWN?

Interesting features. Engaging stories. Assortment of columns and sections that provide useful and relevant information about women’s lifestyles. And, don’t forget, light and humorous. Women’s Journal is the country’s pioneer women’s publication that keeps up with times. Its editorial covers a whole range of subjects from fashion, beauty, and entertainment, to health, home-making, and issues concerning marriage, family, love and relationships.

Women’s Journal has pages devoted to humor, people’s forum that deals with current issues or human interest, themes, inspirational tales, and other reading fun fare that makes the magazine unique and special. Women’s Journal is truly a journal for women who have zest for life and living!

MECHANICAL REQUIREMENTS

Method of Printing. Women’s Journal is printed on high-speed web offset is saddle-stitched, and does not furnish proofs. Size is 21.5 x 28 cms.

Materials for Reproduction

B/W. Original Artwork, reproduction proofs, photo prints or screened positives with proofs and mechanicals.

FOUR COLORS. Color transparency or screened color-separated positives with final proof on paper stock similar to that used by publication. Premixed colors are not available. Colors cannot be guaranteed from black and white originals.

SCREENED LINES. Coated-133*Newsprint-120

EMULSION. Positive-Up* Negative-Down

SPREADS. Advertiser using pages as spread may extend to the center fold line from each side with extra charge. However, there is no guarantee as to alignment of type of design, or of precision of folding in all copies. However there is no guarantee as to alignment of type of design, or of precision of folding in all copies.

BLEED ADS. Only full pages or double spreads may go bleed. Allow four additional millimeters all around for bleed type and illustrative materials not intended to be trimmed must be kept within the bleed measurements as per rate card.

DEADLINE.  Four Colors: Five weeks prior to publication date.

B/W: Four weeks prior to publication date. More specific deadlines are available on request.

Circulation : 188,552 nationwide

Readership Profile: Sex : Male 20%; Female 80%

                      Age Group : 14 to 19: 21%

                                            20 to 29: 28%

                                            30 to 39: 28%

                                            40 and over: 24%

Socio-Economic Class:  A—30%; B/C---50%; D---20%

Household Composition: Household Head ---30%

                                             Housewife ---40%

                                             Son/Daughter ---30%

WOMEN’S JOURNAL is published monthly by the Philippine Journalists, Inc. with address at the Journal Bldg., corner 19^th & 20^th Sts., Port Area, Manila. Tel. Nos. 527-8422/29/30 connecting all departments. ADVERTISING SALES DEPARTMENT local 109/110/111 Telefax local 111.

Advertising Sales Desk is local 109/Susan

Website: www.journal@yahoo.com

MS. WOMEN'S JOURNAL COVER GIRL 2012

The Search for MISS WOMEN’S JOURNAL COVER GIRL

The Search for a Miss Women’s Journal Cover Girl is the once in a lifetime chance to become the next woman on the cover of the premier women’s magazine .   

Glamorous, pretty, intelligent, elegant. These are the characteristics of each and every Women’s Journal cover girl, effectively putting an appealing human face to the words “beauty” and grace”.  Yet the women who have graced Women’s Journal covers for the past 39 years are, as every loyal reader would note, a varied lot in background, figure and demeanor and eventual achievement.

       Women’s Journal cover girls were carefully chosen to represent the modern-day Filipina: strong in character, confident in spirit, resilient to challenges and unyielding to the pressure of the role they supposedly play as “the weaker sex.”

       They were chosen not only because of their big smiles and sophistication, but also because they possess the ideal characteristics of a cover girl---women with chic and style.

       Accordingly, it is not an empty title, the prestige and fame of being chosen as the ultimate winner for the magazine that puts across women’s interests, needs and dreams, is also a commitment to help project a positive image for young Filipinas.

This year’s  search for the Miss Women’s Journal Cover Girl is the fifth since it was launched in 2006, prior from the first search we held jointly with the Journal Group of Publications years ago. The previous winners were Ms. Maria Katrina Lopez, WJ Miss Cover Girl 2006, a 20-year-old UP student; Ms. Angelique Jollie Lim Chua, WJ Cover Girl 2008, a 17-year-old , a senior high schooler from San Pedro, Laguna;  Ms. Jennifer Recto, Ms. WJ Cover Girl 2009, a 22-year-old student at the De La Salle College of St. Benilde; and Ms. Britanny Sincaban, WJ Cover Girl 2010, a 19-year-old high school graduate from Jose Rizal University.

The Search for Miss Women's Journal COVER GIRL 2012

They came, they saw, they smiled. Will they conquer? The search for the Miss Women’s Journal Cover Girl 2012 heats up as the bevy of beautiful ladies sashayed its way to the preliminaries that will propel the cover girl wannabes to fame and yes, fortune. The contestants, excited at the thought of becoming the celebrities in their own rights, have tried to outdo each other on and off stage in what they call a “friendly competition” of wit, charm and X factor. Watch ‘till we choose the Magic 5. Here are the Miss Women’s Journal finalists that will surely wow the audience and give the judges some headache at the final rounds of the competition.

ZAGU TOUR

The first stop was the office of Zagu, where they had the chance to meet and greet the officers and staff of one of the search’s official refreshments. The contestants also had a taste of the refreshing drink and went home with Zagu dolls and gift packs.

 EARLE’S DELICATESSEN TOUR

Next stop was the office of Spencer Foods Corp., a meat processing venture that produces Earle’s delicatessen products. The pretty ladies also had the chance to taste the mouth-watering delicacies as shown in photo.

KOKURYU TOUR

Kokuryo, maker of quality beauty products, was the next destination. Here, the excited candidates met Kokuryo Cosmetics President and General Manager Benito M. Legarda, his wife Mary Ann, and his son Adrian, who treated the ladies with sumptuous snacks at the family-owned and managed Café Ben-A-Bien. The candidates went home with samples of Kokuryo cosmetics.

Also on hand to welcome the candidates was Mildren Mariscotes, Kokuryo Cosmetics sales supervisor.

DTC MOBILES MALL TOURS

The candidates then took time out for a series of mall tours to promote DTC mobile phones. The beautiful ladies wowed mallers at SM San Lazaro, SM Dasmarinas and SM Bicutan, where they gamely posed for photographs with happy DTC costumers.

TALENT COMPETITION

Any beauty search is not complete without competitions for various special awards, which, of course, have no bearing on the final judging. Two of these are the Talent and Swimsuit Competitions where winners will be announced at the Coronation Night to be held on October 5, Friday, 6.pm. at the Golden Bay Fresh Seafood Restaurant, Macapagal Avenue, Pasay City.

Before the Talent Competition proper, which was held on Aug. 31 at the Star Mall Event Center in Mandaluyong City, the candidates had a dress rehearsal for the talent tilt at the PJI building on Aug. 25.

From simple get up to outlandish costumes to unforgettable and uhm! forgettable performances in the talent competition, the pretty Filipinas walk the talk and talk the walk in their quest for the coveted crown. Six semi-finalists were selected to perform on Coronation Night and one of them will take home the trophy for Best in Talent.

Talent Competition

1.  The six semi-finalists who will perform on the night of the coronation pose with Journal Group of Publication’s Advertising Director Vivienne A. Motomal (leftmost) and Teresita Tan of Right Harvest, one of the judges. Thee finalists for the best in talents are:  Itel Marie Domingo, who impersonated Lady Gaga; Ellyz Lee Santos, who rendered a fire dance, Leona Paula Santicruz, who wowed the audience with a fast dance; Rose Ann Bernardino, who serenaded the audience with a heart-warming song; Nixzel Chenille Castel, who did an “It’s More Fun in the Philippines” interpretative dance; and Margarita Francesca Cruz, who danced in famous Darna costume.

On Sept. 15, all roads led to Mt. Sea View Resort, located at Bagbag II, Rosario, Cavite, for one of the most important highlights of the search, which was the Swimsuit Competition. All the ladies paraded in their swimsuit to prove their worth as real beauty queen. 

October 3, Wednesday will be judgment day. . . Who's gonna be the Ms. Women's Journal Cover Girl 2012? My guess is as good as yours! 

After the coronation night last October 3, 2012, MS. LEONA PAULA SANTICRUZ emerged as the grand winner! She also got the Best in Swimsuit and Best in Long Gown awards plus  a long list of Sponsors awards.

 

WOMEN'S JOURNAL AT 18 (April 6, 1991)

MAKING TIME COUNT

by Ramon Roces Arevalo

Counting time is not so important as making time. For which reason, Women’s Journal, for the past 18 years, had been dishing out multiple enthusiasms and energies to turn a woman’s weekly into a truly national journal.

          It is not by chance, mind you, that WJ has become a journalistic success. Basic to this rating is a powerful platform and an intuitive sense of a changing nation --- that there are more and more better-educated women who need better and more sharply-honed information.

          Part missionary, part revolutionary, WJ has always had a powerful sense of what women want to read, what is good for them to read and essential belief that any subject of importance could be made interesting.

          Significantly, WJ has broadened the definition of magazine publication to include every tiny part of the social fabric---medicine, law, politics, art, science, food, home furnishings, cosmetology, old styles, new fads, etc.---as something newsworthy. On this score, WJ has become as much an educator as a print medium.

          At the center of its work is its involvement in setting up a vehicle to represent and institutionalize la femme as prime mover of progress.

          Given the class consciousness of the era, WJ has become a sort of national propagandist for the female species.

          It created an institutional balance to outdistance the tepid, bland and often chauvinistic press in an attempt to elevate the importance of woman as a powerful socio-economic and politico-cultural force.

          Without doubt, after a millenium of submission to male domination, women seem to be striking on their own rather than tie their fate and well-being entirely to the opposite sex. Indeed, one is startled to observe one of life’s most brutal realities: while men are raising their hands up in resignation, women’s power is fresh and more secure of late.

          True enough, the role of women in world affairs has become more serious, more complicated and they have become more influential and prestigious.

          That alone has been one of the crucial decisions that helped WJ’s editorial policy.

          Of course, the upward movement of women on the social ladder is not an isolated phenomenon. It is happening everywhere.

          Women have hurdled the barriers erected to obstruct them from acquiring co-equal status with men. Alas, entrenched old guards need to put mechanisms to put mechanisms to put challengers in their place.

          Yet, like it or not, women’s rise in stature has strengthened society.

          It might be noted that women have their own fairly rigid hierarchy of status, too. They have a driving relentlessness curiosity (“nosey,” say the menfolk) that help them cruise through the old biases being buffered by the greater freedom of the new generation.

          And with their changing moods (“Fickle,” men are prone to say), they can turn around with much elasticity to deal with the terrifying turn of events.

          These descendants of Mata Hari are also skilled at taking people behind the scene (“Devious,” men are opt to state) to enable them to   highly suitable and favorable to them and thus, dominate the scenario.

          If they have shed-off rough edges of discrimination, it is because women know the real meaning of hard work and sacrifice and deprivation to validate their upward social mobility.

          Hence, the need for a medium which serious and respected women would want to read.

          For this WJ has brought in an extraordinary assortment of talents and skills to ensure that the medium would help women fulfill and match their responsibilities.

          For eighteen years, WJ has continuously exhibited a devotion to every detail of journalism which made the magazine a living-aid to its multifarious, multi-fronted readers. For almost two decades, it has lived up to its reputation as an imaginative magazine able to see the future and carve it up.

          It is a successful piece of literature, it is because it has a natural feel of what women want---a strong sense of the nature of its readers.

          Quite significantly, WJ has personalized issues so that its readers could become issues so that its readers could become more interested and more involved in serious reading matters.

          The medium enjoys staggering business prestige, as well, for it has become a garden where genius seems to flower, not only in the literary field but, fittingly enough in sales and promotions.

          Indeed the modern woman has emerged right at the center of one of the era’s most powerful forces---consumerism.

          Very simply, WJ has been pivotal in the merchandising of more products and promoting of more companies and services than most magazines of its genre.

          A ceaseless stream of advertising materials had been beamed into a new into a new marketplace, relentlessly selling an endless series of women, children, household and even male-oriented products and services.

          For years on end, WJ and its readers have enjoyed a friendship bound to each other by a transcending common experience which had evoked the best of each other.

          They have identified with each other and listened to one another. And this has sealed the bond between them.

          What’s in store for the next generation of WJ readers?

          Plenty. For WJ has an immediacy to events, a passion to life and has an almost electric connection to it.

          Indeed, WJ clients can brace themselves to better materials in the years ahead. For, as far as WJ staffers and contributors are concerned, the magazine is not just an enterprise. Nor is it just a matter of journalism. Women’s Journal to them is a cause.

          In a word, WJ continues to serve the voice of womanhood---very human, with a large vision to help women acquire a total sense of themselves to enable them to ward off assaults upon their persons and diminution of their privileges.

          By any stretch of imagination, WJ continues to be a comprehensive and popular medium and a public trust to reflect and represent the growing concerns and vital interests of women.

 (FYI. My apologies for lifting this article from Women's Journal. This is a good piece and I just want to share this to everyone.  snc)

FOOD STYLING at The MAYA KITCHEN

May 7, 2011, Saturday, 9am to 3pm

I was late in arriving last Saturday, May 7, 2011, and Chef Teo already had the class’ as he went about his talks about what Food Styling is all about and his various accomplishments in this field. And I thought that I was in for several hours of food decorating and plating techniques, but I guessed I was wrong…

          It was a unique lecture and demonstration that well known food stylist Chef Theo Zaragoza shared with students and the media recently at The Maya Kitchen.  The event started with a very informative talk which touched on the whys and hows of food styling.

According to Chef Theo, food styling is the art of bringing food to life, of preserving the natural appeal of food to ensure that it looks its best in front of the camera.

Chef Teo

The chef also differentiated between food styling and food presentation. Whereas food presentation requires that hot food is served hot and cold food is served cold, food styling, in most instances, require room temperature. Food handling is kept to a minimum in presentation while in styling, food is meant to be held and not eaten. In the pursuit of perfection, food styling invariably leads to food wastage, something that is not allowed in presentation. The most glaring difference is that food is half cooked or not cooked at all in styling.

To further illustrate his points, Chef Theo held a hands-on workshop by dividing the class into four groups. He then did step-by-step styling of fresh vegetable salad, pizza, fruit trifle and roast chicken. Chef Theo shared his styling secrets for each dish like how to create height and achieve the right color for the salad; how to create the thick, rich cheese strings seen on TV when a pizza slice is lifted; how to perfect the layer-by-layer look of a refreshing fruit trifle and how to achieve that appetizing rich brown color of a roasted chicken.

Chef Theo Zaragoza was a student of internationally-renowned stylist Dolores Custer. His very own Resultado Gourmet Designs, Co. is now an in-demand food styling firm in the advertising industry. They have done cook books, TV and print ads and editorial work for some of the country’s biggest food brands.

    For more information on other courses offerings, log on to www.themayakitchen.com or e-mail contactus@themayakitchen.com  

We really had fun doing the step-by-step styling of the three dishes, the fresh veggie salad, the fruit trifle, and the roast chicken, and laughed at ourselves as we saw our own creations being photographed and how they would look like when seen on the TV screens. Here, take a look at the photos and judge for yourself.  

Delicioso! Fresh Veggie Salad

Kiwi-Mango Fruit Trifle. Yummy!

Roast Herb Chicken with Baby Potatoes and Carrots

   And now I really do looked, not only once but twice, at food photos and food TVCs, wondering how much effort, how much spoilage, and how many takes were made during each and every photo. Thanks to Chef Teo, now I know. . .