WOMEN’S
JOURNAL 2012: STILL AT ITS BEST
WOMEN’S
JOURNAL first came out on April 7, 1973, on a weekly basis, newsprint, at a
cost of seventy-five centavos per issue. At the center of its work is its
involvement in setting up a vehicle to represent and institutionalize la femme
as prime mover of progress. Given the class consciousness of the era, WJ has
become a sort of national propagandist
for the female species.
Thirty-nine years later, WOMEN’S JOURNAL now comes out with bright and attractive
covers, jazzy layouts and catchy visuals, making it a monthly women’s magazine,
all on coated pages, to watch out for and keep.
We’ve come a long, long way since then, and thanks to you,
our loyal, dear, dear special friends, and readers.
Significantly, WJ has broadened the definition of magazine publication to include
every tiny part of the social fabric---medicine, law, politics, art, science,
food, home furnishings, cosmetology, old styles, new fads, etc.---as something
newsworthy. On this score, WJ has
become as much an educator as a print medium.
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WHAT MAKES WOMEN’S JOURNAL THE TOP
MONTHLY WOMEN’S MAGAZINE IN TOWN?
Interesting features. Engaging
stories. Assortment of columns and sections that provide useful and relevant
information about women’s lifestyles. And, don’t forget, light and humorous.
Women’s Journal is the country’s pioneer women’s publication that keeps up with
times. Its editorial covers a whole range of subjects from fashion, beauty, and
entertainment, to health, home-making, and issues concerning marriage, family,
love and relationships.
Women’s Journal has
pages devoted to humor, people’s forum that deals with current issues or human
interest, themes, inspirational tales, and other reading fun fare that makes
the magazine unique and special. Women’s Journal is truly a journal for women
who have zest for life and living!
MECHANICAL REQUIREMENTS
Method of Printing. Women’s Journal is printed on
high-speed web offset is saddle-stitched, and does not furnish proofs. Size is
21.5 x 28 cms.
Materials for
Reproduction
B/W. Original Artwork, reproduction proofs, photo prints
or screened positives with proofs and mechanicals.
FOUR COLORS. Color transparency or screened
color-separated positives with final proof on paper stock similar to that used
by publication. Premixed colors are not available. Colors cannot be guaranteed
from black and white originals.
SCREENED LINES. Coated-133*Newsprint-120
EMULSION. Positive-Up* Negative-Down
SPREADS. Advertiser using pages as spread may
extend to the center fold line from each side with extra charge. However, there
is no guarantee as to alignment of type of design, or of precision of folding
in all copies. However there is no guarantee as to alignment of type of design,
or of precision of folding in all copies.
BLEED ADS. Only full pages or double spreads
may go bleed. Allow four additional millimeters all around for bleed type and
illustrative materials not intended to be trimmed must be kept within the bleed
measurements as per rate card.
DEADLINE.
Four Colors: Five weeks prior to publication date.
B/W: Four weeks prior to publication date. More specific
deadlines are available on request.
Circulation : 188,552 nationwide
Readership Profile: Sex : Male 20%; Female 80%
Age Group : 14 to 19: 21%
20
to 29: 28%
30
to 39: 28%
40
and over: 24%
Socio-Economic Class:
A—30%; B/C---50%; D---20%
Household Composition: Household Head ---30%
Housewife ---40%
Son/Daughter ---30%
WOMEN’S
JOURNAL is published monthly by the Philippine Journalists, Inc. with address
at the Journal Bldg., corner 19th & 20th Sts., Port
Area, Manila. Tel. Nos. 527-8422/29/30 connecting all departments. ADVERTISING SALES DEPARTMENT local 109/110/111 Telefax local 111.
Advertising Sales Desk is local 109/Susan
Website: www.journal@yahoo.com
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