GRENDHA LAUNCHES "All About You Campaign"

Keeping In Step with the Active Chic Woman

   Filipino fashionistas have a new reason to fall head over heels with shoes as leading Brazilian footwear brand, Grendha, together with Zee Lifestyle magazine launched its All About You campaign in Davao City recently.

Putting women’s elegance and well-being at the forefront of the campaign, Grendha’s looks meld chic and comfort as they showcased their latest collection. The aptly named campaign jives perfectly with Grendha’s tag “for the woman that you are”, as it puts the modern fashionista’s needs and wants in the spotlight. Grendha’s footwear collection serves as a vibrant celebration of feminine style, with a wide array of styles to choose from that are innovative and sophisticated, yet highly comfortable. 

“This campaign is a fitting tribute to the modern, independent woman,” remarked Patxi Elizalde, managing director of ELRO Corporation, the exclusive distributor of Grendha footwear in the country. “Every Grendha pair oozes with style, class and comfort, perfect for every woman on the go. The campaign aims to deliver this message.”

For the campaign, Grendha picked six additional hip and young women to be its All About You ambassadors who represent beauty, independence and chic attitude inherent in every modern woman. They are breast cancer survivor Bernie Aboitiz; working mom June Alegrado; a certified foodie and educator Rochelle del Rosario; shopaholic and blogger Andrea Aldeguer; young stylista Krystle Uy; and independent working woman Kristy Tesoro. 

“These women are the perfect ambassadors for the campaign,” said Elizalde. “They are smart, passionate, and driven. They know what they want, whether it’s in fashion or in life! They are true role models for the woman of today.” 

Grendha launched the campaign’s website, allaboutyou.com.ph, featuring testimonials from celebrity endorsers as well as its latest line of footwear. At the site, fashionistas can sign up and share why they think they are a Grendha woman to be able to get a chance to win their favorite pair of Grendha footwear and other hip and fashionable items from Grendha.

Photo shows (from left) Patxi Elizalde, managing director of ELRO Corp.; Kathy Tesoro, sub-distributor; Rochelle del Rosario, franchisee of Coffee Dream and one of Grendha’s All About You ambassadress; Rodney del Rosario, president of Century Rural Bank during the Davao City campaign.

Photo shows (from left) Three of Grendha’s All About You Ambassadress June Alegrado, Rochelle del Rosario and Bernie Aboitiz

New Collection

Included in Grendha’s newest collection is the Grendha Claudia Leitte (a Brazilian axe singer who has been hailed as Brazil’s Jennifer Lopez), Energia  and Indian Ad--- a low-heel pump, available in white, black and brown, with a classy metallic rectangular buckle and a glossy leather finish for that chic corporate flair with prints inspired in Indian fashion, and Grendha Ana Hickmann (a Brazilian model and celebrity who was once named by Guinness Book of World Records as the model with the longest legs), Topazio Ad (P1,395) which are easy-to-wear flats designed in very light summer colors for easy transition between the office and the bar for the woman on the go. Grendha is also coming out with Duna Ad with a slingback style thong and a flower embellished at the toes to give a more feminine look.

Grendha shoes is manufactured by Grendene SA and is exclusively distributed by ELRO Corporation in the Philippines. Grendha is distributed by KT Retail Ventures at the following stores in Visayas and Mindanao: Chimes Specialty Store, Republik, Baby Spice, Big & Small, Spin, Chocolate Clothing Co., Lava, Cocoon, Magenta, American Boulevard, Islands & More, Shangri-la Mactan Resort and Spa. The complete listing of stores is posted on Grendha Philippines’ Facebook page and on allaboutyou.com.ph, the campaign’s official website.

Duna Ad (P1,395) available in brown black-gold, brown-gold, brown-silver and brown-white

Topazio Ad (P1,395), available in black-black-gold, brown-gold and brown-lilac.

Grendha Claudia Leitte  and Indian Ad (P1,595), available in black-gold-black, brown-brown, and white-white-gold

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Latest news from ELRO Corporation, my dears!  

Tomorrow, February 22, Tuesday at 11:30 am., Ipanema Giselle Bunchen Hot Sands Collection will be launched at SM Prestige Lounge, SM Megamall Building B. See you there!