IPANEMA'S New Giselle Bundchen Hot Sands Collection

Giselle Bundchen and the Ipanema GB Hot Sands Collection

HOT, HOT, HOT

Giselle Bundchen. Brazil. Truly, these names evoke vibrant visions of color and music---sunny beaches and sunkissed, bikini-clad bodies, street parades and dancing. And that's a fact.

Thus, what we saw when we walked inside the SM Prestige Lounge of SM Megamall was a refreshing Brazilian beach setting during the launching of Ipanema’s new Gisele Bündchen Hot Sands Collection, a colorful, summery and simply stunning collection of nature-themed footwear, the epitome of Brazilian life.

“The collection embodies the best of Brazil and its locals: warmth, optimism and great joy in living, a country that keeps its eyes on the future and always reinvents itself.  This carefree and joyous lifestyle is the inspiration behind the collection – each piece celebrates the beauty of nature, making it the footwear to complement the sunny season of summer,” said Patxi Elizalde, managing director of ELRO Corporation, the exclusive distributor of Ipanema in the Philippines.

Young models, wearing Coco Cabaña’s swim wear creations and the GB Hot Sands  colorful flip flops with the trademark bow design, sashayed infront of the local media in a short fashion show during the launching of the new collection. Oozing with the Brazilian essence, the GB Hot Sands collection is available in a wide-array of versatile, uber chic footwear from gorgeous platforms to sexy sandals and is sure to be the hottest trend this summer.

ADVOCACY

Aside from representing Brazilian character, Mr. Elizalde also reiterated their continuing support to ISA (Instituto Socioambiental), a Socio-environmental Institute in Brazil now with its new transformative program – the Fight Against Climate Change Central Strategy – a program that is optimistic about people's relationship with the planet and proposes that we all think about what we can do right now, in practice, to improve our lives.

You can visit www.ipanemaphils.com and also check out Ipanema Philippines on Facebook to find out how you can help save Mother Earth by sending in an eco-saving tip for a chance to win a free pair of Ipanema GB. Ipanema Gisele Bündchen Hot Sands Collection is available at SM Department Stores, Bambu and other leading boutiques and stores nationwide.

FYI. Giselle Bundchen fans can also look forward to an exciting treat of a 10% price off on this Collection when they present their SM Advantage Card at SM Department Stores for the whole month of March. Go grab them now!